MISSION STATEMENT: Establish Jedidiah as a premiere brand in the surf/art/music/fashion industry so that we can create a revenue stream to assist those less fortunate than us through increased awareness, financial contributions and service projects. The following six principles will help guide us to measure the purpose and effectiveness of our decisions.

• Create a heartfelt work environment where everyone is treated with respect, dignity and compassion.
• Use the highest standards of excellence in designing, sourcing, producing, branding, selling and shipping our products.
• Embrace our clothing as a platform to convey our message of Hope, Grace, Encouragement, Forgiveness and Love.
• Develop and maintain passionate customers through thought provoking product and superior customer service.
• Contribute to the world around us through financial, emotional, relational and prayerful support.
• Understand that being profitable is essential to our future and fulfilling the desires of our hearts.

1% FOR HUMANITY

Change is stirring, and with the earth’s resources depleting, more people are beginning to acknowledge their social and environmental conscience. Amidst this newfound compassion, we at Jedidiah feel as though nothing is more valuable than human life. We believe the world changes one individual at a time and it is with this in mind that Jedidiah presents the 1% for Humanity program. One percent of Jedidiah’s total revenue will be donated to various social aid programs and humanitarian groups dedicated to creating change both on a global level and in our own backyard. Whether its giving back to the inhabitants of Indonesia with Surf Aid’s Wave of Compassion, helping restore and rehabilitate the youth of Northern Uganda, or taking a day off to hang out with the kids at an orphanage in Mexico we understand that genuine fortunate living means respecting your fellow man, and helping bring about change. Join us as we bridge the gap between fashion and social awareness.

MANIFESTO

In 2001, the concept of a clothing brand that would be rooted in love became a reality for a small group of people in southern California. Burdened by what seemed to be an endless onslaught of lifestyle alternatives that promote self-gratification, greed and addiction. Jedidiah embarked on a path of trying to touch the hearts of people through clothing. We feel that serving others is more fulfilling to the human heart than serving yourself. In a world that changes faster than we can keep up with, we are holding on to the timeless truths of loving your fellow man, hope in the future and helping those less fortunate than us. We believe in relationships and the art of conversation. We believe everyone was created uniquely and for a purpose. We believe the world changes one person at a time. We encourage people to stop letting the world tell them who they should be, but rather, listen to the still small voice inside of them and become who they are meant to be. We believe if you truly search for the truth about yourself and your identity, you will find it. We are constantly encouraged by the strength and beauty we find in people. We firmly believe that people long to be part of something bigger than themselves. We have tremendous faith in human spirit and the heart of this generation.

Today our reach extends throughout the action sports industry, art community and music world. Our message is being delivered throughout the world by our team riders, musicians, artists, charities, and others whom Jedidiah has touched and aided throughout their journey. Jedidiah sponsors tours for bands that are on the road, scratching emotions and making a difference. Jedidiah partners with the art community by creating exclusive designs, bringing contemporary art to the forefront. In March 2006, for the release of their artist line, Jedidiah threw the first of many family art shows, bringing the work of their featured artists to San Diego. In their extensive travels, our athletes from the surf and skate world carry the Jedidiah vision on their tours and adventures. Our artists and athletes are mini activists, stopping to interact with the underprivileged wherever they go.

We cater to you …the artist, the musician, the thinker, the athlete and the dreamer. Through our clothing and our message, we try and inspire questions. Through these questions we have a chance to learn more about someone else, to make a friend, to encourage, to make a difference. So fear less and hope more, judge less and accept more. This is the seed that has been planted; please help us in watering it.

Jedidiah is for lovers …and sometimes love requires action.